Spend Carefully April 13th, 2008
There are lots of opportunities to advertise online, but many can be a waste of time. Before parting with your cash, you should use the same judgement that you would use when deciding whether to advertise in conventional media. Who will be looking at this medium and are they my target market? Getting your message in front of large numbers isn’t the issue. They must be potential customers who are interested in your products.
