StellarByte Designs

If you can, find specialist sites that cater for your particular niche, and get them to either link to you or put you in their search results. In return, put a link back to them. This can offer added value to your visitors as well as boosting your traffic - it’s a win-win situation. It should give you more traffic through the link, and also raise your listing in the search engines, giving more traffic that way as well. You could also set up your own referral scheme so that the linking site receives a share of the sales that they generate. The downside of this is that you need to buy some software or a service to do this.

There are also a number of referral schemes run commercially that you can join for a fee, and then pay a reward for clickthroughs or sales. Some sites report that this is their most cost-effective method of acquiring sales, but it will depend on what industry you are in.

One of our customers gets national coverage because they have an interesting story - selling products for left handed people. If you can get the press interested, it’s worth a fortune in marketing.