StellarByte Designs

If you have goods that go out of stock, take them off the site or mark them as ‘temporarily out of stock’. Make sure that your terms and conditions explain what happens if items do run out of stock. The internet is very good for disposing of ‘dead stock’ at discount prices, but keep this in a separate section from your regular items so that you can update it easily. And if you have any fixed-term offers, take them down as soon as they have expired.

Nothing succeeds like success. You need to grab customers and start taking their orders at the earliest possible point. Your top sellers and best offers will always have the greatest appeal.

Include them within the checkout process, even if they appear elsewhere on the web site. You need to inspire confidence in buyers who have never met you. If you ever have an issue, just make the refund - unhappy customers tell many more people than happy ones do, and will also waste lots of your time.