StellarByte Designs

Have pictures of the sort of products that you sell in each category - some of your buyers may not speak your language, but they know what they want to buy. If you sell branded goods, use the brand logos (get permission) to reinforce your credibility and to speed people through. Link logos to the relevant sales section.

Make sure it is obvious how to add something to the shopping basket, and use common metaphors. If they cannot see how to buy, they won’t - there is always another store to go to.

Make sure that searching is fast and accurate, and provide attribute-based searches as well as keywords. Create a drop-down list of the common attributes of your products to supplement your normal keyword searching. If someone is looking for a four-door car on your site, they don’t want to have to guess if you called it ‘four-door’, ‘4-door’, ‘4dr’ or something else.